MEDIA 2007 � Development, distribution, promotion and training: Call for proposals � EACEA/22/11: Support for the development of on- and off-line interactive works

One of the objectives of the MEDIA 2007 programme is to promote, by providing financial support, the development of production projects intended for European and international markets presented by independent European production companies.

Applicants must be established in one of the following countries: the 27 EU Member States, plus Iceland, Liechtenstein, Norway, Croatia or Switzerland.

The activities for the following interactive works are eligible:
The concept development (up to a first playable application) of digital interactive content complementing an audiovisual project (drama, creative documentary or animation) specifically developed for at least one of the following platforms:
— Internet,
— PC,
— console,
— handheld device,
— interactive television.

This digital content must present:
— substantial interactivity with a narrative component,
— originality, creativity and innovation against existing works,
— European commercial potential.

Only the following types of audiovisual project intended for commercial exploitation can be complemented by the submitted interactive work:
— a drama of at least 50 minutes (the total length of the series in the case of a series),
— a creative documentary of at least 25 minutes (length per episode in the case of a series),
— an animation of at least 24 minutes (the total length of the series in the case of a series).

The following activities are not eligible:
The development and production activities for the following categories of work are ineligible:
— reference works (encyclopaedias, atlases, catalogues, databases …),
— ‘how-to’ works (education programmes, manuals …),
— tools and software services,
— information services or purely transactional,
— information programs and magazines,
— projects promoting tourism,
— multimedia art projects,
— websites being, or dedicated specifically to, social platforms, social networking, Internet forums, blogs or similar activities,
— projects promoting, directly or indirectly, messages that are at odds with the policies of the European Union. For example, projects that may be contrary to the interests of public health (alcohol, tobacco, drugs), respect for human rights, people's security, freedom of expression, etc. are prohibited,
— projects promoting violence and/or racism and/or with a pornographic content,
— works of a promotional nature (in particular branded content),
— institutional productions to promote a specific organisation or its activities.

The call for proposals 22/11 has two deadlines. To be included in the first deadline, the application for support must be sent to the Agency between the date of the publication of the call for proposals and 25 November 2011. To be included in the second deadline, the application for support must be sent to the Agency between 26 November 2011 and 13 April 2012, the date of closure of the call for proposals.

The maximum duration of the project is until 30 June 2014 for requests for support submitted within the first deadline and until 30 November 2014 for those requests submitted within the second deadline or until the date of entry into production of the project, whichever is the earliest.

The total budget available is €2.5 million. The financial contribution awarded is a subsidy.

The maximum financial contribution which may be awarded is between €10,000 and €150,000.

The financial contribution awarded will in no event exceed 50% of the eligible costs submitted by the producer (60% for projects presenting an interest in promoting European cultural diversity).

Additional information is available on the MEDIA website

Reference: 2011/C 279/08

(Added 2011-09-23)