MEDIA 2007 - Development, distribution, promotion and training: Call for Proposals - EACEA/06/10: Support for the transnational distribution of European films - The 'Sales agent scheme' 2010

One of the objectives of the MEDIA programme is to encourage and support the wider transnational distribution of recent European films by providing funds to distributors, based upon their performance on the market, for further reinvestment in new non-national European films.
The scheme also aims to encourage the development of links between the production and distribution sectors thus improving the market share of European films and the competitiveness of European companies.

This notice is aimed at European companies specialised in the theatrical distribution of European works and whose activities contribute to the attainment of the above objectives. Applicants must be established in the EU Member States, Iceland, Liechtenstein, Norway, Switzerland or Croatia.

The 'Sales Agent' support scheme works in two phases:
- Generation of a potential Fund, which will be calculated according to the performance of the company on the European market over a given period.
- Reinvestment of the potential Fund in two types of action by 30 September 2011:
1. minimum guarantees or advances paid for the international sales rights on new European non- national films;
2. and/or in the promotion, marketing and advertising on the market of new non-national European films.

The maximum duration of the actions is 16 months from the date of the signature of the international sales contract.

A potential Fund will be attributed to eligible European Sales Agents companies on the basis of their performances on the European markets. Support will take the form of a potential Fund available to Sales Agents for further investments in recent non-national European films.

The total budget available is €1.5 million. There is no maximum amount set, but the Commission support cannot exceed 50% of the total eligible costs.

The deadline for submission of applications is 30 April 2010. Further details are available on the MEDIA website.

Reference: 2010/C 45/06

(Added 2010-02-23)